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Sainsbury's
Less cod, more pollock! Blue Rubicon’s client is encouraging us all to make sustainable seafood choices and take pressure off the most popular fish stocks. We joined the cause, copywriting Sainsbury’s facts-to-action guide, the Switch the Fish micro report.

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Aww shucks!
“Kay was a bit of a fish goddess! With her help our Sainsbury’s Switch the Fish micro report went swimmingly.”
Jeremy Lucas, Blue Rubicon